Tanium Chairman’s Club 2025

The brand team was tasked with designing an “annualized” mark for Tanium’s Chairman’s Club program. This identity and bespoke mark was designed to represent the destination and become the primary mark for the event. The branding for the event needed to encompass such items as videos, brochures, website & registration assets, swag, etc. This annualized mark was created with personality unique to the location (Mallorca, Spain) and was intended to create a sense of camaraderie amongst those in attendance. This playful mark gives a sense of sun, water and sand, all of which are abundantly found throughout the small island of Mallorca.

Below is the final mark and a few of the assets created for the Mallorca location and event in 2025.

Creative Director Sarah Li

Art Director Blake Fife

Sr. Designers Chris Harris & Mohanapriya Babu