BRAND CAMPAign

Genesys + IndyCar Sponsorship

In 2020, Genesys entered a partnership with IndyCar driver, James Hinchcliffe. As part of this brand awareness campaign, I was tasked to lead the creative development of the brand campaign and the subsequent visual assets required to position Genesys as a leader in contact center software. Below are several assets created throughout the 2020 IndyCar season with James Hinchcliffe and the 29 Andretti car.