Genesys + IndyCar Sponsorship

In 2020, Genesys entered a partnership with IndyCar driver, James Hinchcliffe. As part of the brand awareness campaign, Race to the Cloud, I was tasked to lead the creative development of the brand campaign and the subsequent visual assets required to position Genesys as a leader in contact center software. Below are several assets created throughout the 2020 IndyCar season with James Hinchcliffe and the 29 Andretti car.

Creative Director – Sarah Li
Art Director – Daniel Morales
Sr. Designers – Blake Fife & Matt Walters
Illustration – Manuja Waldia